Bolder is Better: Raising User Awareness through Salient and Concise Privacy Notices

Our ACM CHI 2021 paper addresses the question whether the recently proposed approach of concise privacy notices in apps and on websites is effective in raising user awareness. To assess the effectiveness in a realistic setting, we included concise notices in a fictitious but realistic fitness tracking app and asked participants recruited from an online panel to provide their feedback on the usability of the app as a cover story. Importantly, after giving feedback, users were also asked to recall the data practices described in the notices. The experimental setup included the variation of different levels of saliency and riskiness of the privacy notices. Based on a total sample of 2,274 participants, our findings indicate that concise privacy notices are indeed a promising approach to raise user awareness for privacy information when displayed in a salient way, especially in case the notices describe risky data practices. Our results may be helpful for regulators, user advocates and transparency-oriented companies in creating or enforcing better privacy transparency towards average users that do not read traditional privacy policies.

Preprint of the full paper: https://arxiv.org/abs/2101.08021

App prototype presented to the user: https://privacy-bits.org/

Study material: https://osf.io/kam3y/

--

--

--

usable privacy

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

6 Big UX Goofs Enterprise Software Teams Make

How to Run a Quick Design Studio Workshop Remotely

Capstone — Week 10

11 Digital Sticker Packs for GoodNotes: Our Picks!

Speculative Design: what could life-centred design look like?

13 DIY Home Decor Projects You Can Complete in a Weekend

Everything is Easy!

RSPCA PART 2

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nico Ebert

Nico Ebert

usable privacy

More from Medium

DC Suffocating From Car Violence: How Do We Save Us?

From The Needle To The Groove

2022 NFL Playoff Preview

𝟏𝟎 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐅𝐫𝐨𝐦 𝐚 𝐍𝐞𝐚𝐫 𝐃𝐞𝐚𝐭𝐡 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞